7.2 Product Image Optimization

Multimodal AI (like GPT-4V) can analyze images directly.

The Strategy

Give the AI text anchors to understand the visual data.

Best Practices

1. Descriptive Alt Text: Not just keywords. Describe the scene and function.
   • Bad: "Blue shirt"
   • Good: "Man wearing navy blue button-down oxford shirt for business casual office setting."
2. File Names: mens-oxford-shirt-navy.jpg, not IMG_1234.jpg.
3. Contextual Backgrounds: Show the product in use. An image of a tent on a snowy mountain helps the AI associate it with "winter camping."

Schema Integration

Use ImageObject schema to define the image license, author, and subject matter explicitly.